3 Things That Help You Do LinkedIn Right – Part 2

3-things-that-help-you-do-linkedin-right

In part 1 of this blog post, we spoke about the first and most important thing on a LinkedIn profile – Headline. As mentioned, there are two other important things one shouldn’t miss out while writing their LinkedIn profile. They are,

  1. Summary
  2. Connection invitation

Summary:

Moving to the second part of the blog – Second one out of 3 things to help you do Linkedin in the right way is the summary section in your profile. I often see LinkedIn profiles without a summary. If yours is one of those, then you are missing out on filling the gap to connect with people who visit your profile.

Because,

Most of the times, your current and previous job roles might describe what you are doing or what you have done, but not what you can do or what you want to do.

Summary section allows you to write till 2000 characters. Also, I see people repeating their roles in the current company. Don’t do that. I mean, don’t repeat it.

You can tell your story, it might give a personalized touch to the reader. Let him know a little more about you beyond your role in your current job. But keep in mind it is a professional networking site.

Let the summary talk to them so that either a job hunter or a prospective client, whoever come onto your profile should be able to know you more. Let your summary take the decision faster and after knowing you completely.

The plain blank section might sometimes be scary and make you clueless on what to write. So, here are a few tips /ideas to help you

  • Something which you want to say about you and couldn’t as other sections on the profile are organized.
  • Something you are proud of which made you what you are today.
  • What you want to be. What interests you.
  • Professional accomplishments.
  • Your skills.
  • Your story connecting all the dots – from headline to your current job.

Few examples to inspire you (collected from google images):

summary-1

This summary shows her passion in her job

 

summary-2

This is a content writer giving enough reasons why one should connect with him.

 

summary-3

Started with a pickup line.

Note: Don’t stuff it with keywords nor don’t neglect keywords either. Make sure that you have them.

Connection Invitation:

Moving to the third and final part of the article – 3 Things That Help You Do LinkedIn Right.

Connection Invitations: With whom to connect on LinkedIn is completely your choice. But here are a few tips to help you do it the right way so that you can take the best out of LinkedIn.

LinkedIn is not Facebook where you can keep sending connection requests to random people. It is a professional networking site where an etiquette is expected.

When you view someone’s profile and want to connect with them, once you hit the connect button LinkedIn shows you an optional message box, where you can write a personal note. Though LinkedIn says it is optional. Don’t leave it as default.

invitation-default

Invitation box with the default message

 

invitation-personalised

Instead write your personalized message there

Write them a personal note, introduce yourself and tell them why you want to connect. If you have already met them offline or worked together previously, remind them and request them to join your professional network.

Writing a personalized custom note will make them feel special and creates a good first impression.

Similarly, write a message when accepted someone’s connection request, regardless of them writing to you a personal message while sending an invitation.  Talk to them, discuss how you can help each other. Basically, socialize.

Whom to Add: As I said earlier whom to add is your choice, but don’t accept every connection request you got nor don’t send to everyone out there. Remember that it is your professional network. Also because adding some random person whom you might never leverage his services nor you will be useful to him.

Example: Being a technical architect and nowhere interested in cooking it doesn’t add any value to add a chef to your network. Unless that chef had a  query or needed some services of yours. So, writing a personal message while sending a connection request helps.

Beware, LinkedIn has lots of spam profiles. So, accepting some random requests might create a mess to your notifications and home feed.

Tip: Keeping in mind your goal/purpose of you being on LinkedIn will help you choose the right connections and focus on your networking.

Few examples of personal notes one can write: (collected from google images)

invitation-1

invitation-2

invitation-3

invitation-4

invitation-5

Conclusion:

Being active on LinkedIn, sharing updates, writing blogs can definitely help you to grow your network and show your expertise, but making the most out of these three things – Headline, Summary, and Connection Invitations will help you stand out in the crowd.

Most importantly, define your goals/purpose and align them to your activities on LinkedIn.

First part of the blog post talking about headlines is here

If you like this blog post, tweet and share it with your community.

About AD


Hi, I am Akathma Devi, (You can call me AD). A coach, social media marketing strategist, analytics-driven marketer, and a lifetime learner.

Having started my career as an entrepreneur, and also working with corporates in between as a digital marketer, I completely understand the life and needs of an entrepreneur and of a corporate employee.

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