Visual Content Marketing & Tools – #RubhuSocial Chat Recap
Visual Content Marketing- #RubhuSocial Chat Recap Visuals always played an important role in marketing. But now we have visual only marketing platforms with Snapchat recently joining the lot along with Pinterest, Instagram, Youtube, and Slideshare. Apart from this,...
Video Marketing – #RubhuSocial Chat Recap
Video Marketing - #RubhuSocial Chat Recap Video has become the hero of digital marketing these days. Also, every social platform keeping video as its prime feature to help businesses and individuals make better videos everyday. We had a hearty discussion on Sept 6 at...
August Round Up Of Social Media Major News
Social Media Major News: August Round Up August has been pretty quick and noisy with updates rolling out in major social networks. With Instagram Stories feature and Facebook’s update on ad-blocking being the major news, we have interesting news, which we (marketers)...
Instagram In 2016 – #RubhuSocial Chat Recap
Instagram in 2016 - #RubhuSocial Chat Recap In 2016 Instagram changed in a huge way. First, it was about ads in 2015. In 2016 it started with algorithmic feed, business accounts, and now snapchatty feature stories. Though there was disagreement for few updates, we...
Is Instagram turning to be another Facebook? Is It Good?
Is Instagram turning to be another Facebook? Is It Good? Yes. In my own opinion. Why I feel so strongly? Please read the following to understand what I mean. Instagram made major updates in 2016. Two of them made me think in terms of how it is turning to be another...
A Beginner’s Guide To Instagram Stories
A Beginner's Guide To Instagram Stories Instagram launched stories a new feature adapted from Snapchat and sincerely gave the credit to Snapchat. It started rolling out globally and should be on all IOS and Android devices in few weeks. Though Instagram stories are...
3 elements to consider while defining your target audience
3 Elements To Define Your Target Audience Firstly, before jumping into why and how of the three elements, let me tell you what is “target audience”? Target audience is the group to whom you want to sell your product or services to. Why should you define your target...
A/B Testing – #RubhuSocial Chat Recap
A/B Testing - #RubhuSocial Chat Recap It is good to go with intuition or gut feeling that it works when you are trying to start off with something. But there will be times when you are not able to decide on which variant might give you best results. If you are backed...
Emoji Marketing – #RubhuSocial Chat Recap
Emoji Marketing - #RubhuSocial Chat Recap Emoticons add voice to our conversations. Agree? They do sometimes replace words as well. These emojis are usually used mostly in one to one messaging apps in personal conversations. These little faces have such impact in...
Social Ambassadors – #RubhuSocial Chat Recap
Social Ambassadors - #RubhuSocial Chat Recap Brand Advocates: A customer who favors a brand and spreads strong positive messages through word of mouth. We already spoke on how brands can/should leverage its employees as social ambassadors and how it gives a positive...
About AD
Hi, I am Akathma Devi, (You can call me AD). A coach, social media marketing strategist, analytics-driven marketer, and a lifetime learner.
Having started my career as an entrepreneur, and also working with corporates in between as a digital marketer, I completely understand the life and needs of an entrepreneur and of a corporate employee.
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