Digital Marketing In 2017 – #RubhuSocial Chat Recap

Are you ready for 2017?
In what direction do you think digital marketing industry will go in 2017? What new things are you going to adopt in the coming year for your brand? How do you think the state of email marketing and content marketing be next year? Will it stay the same or will we see more competition and more content being generated? Check out what our #RubhuSocial community thinks.

#RubhuSocial chat happens on every Tuesday at 3 pm IST (India time) which is 9:30 am GMT. Join us to discuss, share and learn interesting marketing concepts.

For the complete recap, check out our storify.

Q1. What are the top 3 things you think will dominate in 2017?

@RubhuSocial #Rubhusocial
A1.
1. Mobile marketing
2. Video advertising
3. Influencer and native advertising

— Anupam Reddy (@aar_reddy) December 20, 2016

A1. Video undoubtedly. Also we may see rise in AR/VR in social media tools and various other places #RubhuSocial

— akathma devi (@akathmadevi) December 20, 2016

A1a: video – incl. 360 and live video (anyone used Twitter live yet?) #DigitalMarketing2017 #RubhuSocial

— Fancy Guppy (@Fancy_Guppy) December 20, 2016

A1:
a. Live Videos
b. Marketing Automation
c. Entrepreneurship Plus ?#RubhuSocial https://t.co/TfYbB0biwE

— Rajendra Zore (@rajendrazore) December 20, 2016

@RubhuSocial 1: Video will foray deeper, vlogging & the rise of micro influencers. #RubhuSocial

— Mehul (@mehulgohil) December 20, 2016

A1#livevideo
1:1 engagement via channels like SC, IG, Messenger etc #CM – more qty content with visual #RubhuSocial https://t.co/cp8JJdbHPE

— Zala Bricelj (@ZalkaB) December 20, 2016

A1b: personalised (i.e. we can give a more unique/individual experience) and personal/personable (i.e. acting like a human!) #RubhuSocial

— Fancy Guppy (@Fancy_Guppy) December 20, 2016

A1c: mobile. Esp for #nonprofits online and mobile donations are increasing every year #DigitalMarketing2017 #RubhuSocial

— Fancy Guppy (@Fancy_Guppy) December 20, 2016

.@RubhuSocial #RubhuSocial A1. Live streaming. Native ads. More of data realization and augmented reality.

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

@RubhuSocial A1- Mobile Marketing, Video Marketing and the time with More Artificial Intelligence #RubhuSocial

— Priyanka Hingu (@awesomehingu) December 20, 2016

A1 1. Live video advertising

2. Geo targeting

3. use of #VR #AR and #AI dominance#RubhuSocial https://t.co/kWYttqFled

— Varun Kumar (@varunkr842) December 20, 2016

Q2. Will social media shift from one to many conversations to 1 to 1 conversations?

A2 #Socialmedia will shift towards more private 1 to 1 conversation on messenger, whatsapp type apps. DM will be a good place #RubhuSocial https://t.co/mYa5mWFO0F

— Varun Kumar (@varunkr842) December 20, 2016

.@RubhuSocial #RubhuSocial A2. It is slowly balancing. 1 to 1 is the way to go, and brands are finding one way or another to do it.

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

A2: #socialmedia is abt engagement,not just putting out info. Get to know your audience & talk to them abt things interested in #RubhuSocial

— Fancy Guppy (@Fancy_Guppy) December 20, 2016

@RubhuSocial 2: Already happening. Focussed communities cropping up. #RubhuSocial

— Mehul (@mehulgohil) December 20, 2016

@RubhuSocial Ya it can and It Should cz Everyone Love attention and a User who gets attention converts to a customer. #RubhuSocial

— Priyanka Hingu (@awesomehingu) December 20, 2016

A2: It depends on the context…otherwise it’s still going balanced in both aspects, I guess!! #RubhuSocial https://t.co/Ke5qEb8jj4

— Rajendra Zore (@rajendrazore) December 20, 2016

A2 Yes. It’s about making individual the center of your conversations and conversions. Personalized offerings long-term #RubhuSocial https://t.co/QcsTamGgln

— Zala Bricelj (@ZalkaB) December 20, 2016

@RubhuSocial Absolutely, any day it’s people that u r selling to – not markets, need to them as individuals is basic #rubhusocial

— Yaagneshwaran Ganesh (@Yaagneshwaran) December 20, 2016

@RubhuSocial 2: It should. People need to realise that! #RubhuSocial

— Mehul (@mehulgohil) December 20, 2016

Q3. What are the points a designer should keep in mind about marketing while designing something?

@RubhuSocial 3: Well worth it because it’ll facilitate deeper and better penetration. And yield focussed results. #RubhuSocial

— Mehul (@mehulgohil) December 20, 2016

.@RubhuSocial #RubhuSocial A3a. Definitely! With native and video advertising improving gradually, costs are bound to get high.

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

.@RubhuSocial #RubhuSocial A3b. More reason, why businesses need to realize quick adaptation and personalization are must today.

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

A3 All data shows spend on online #advertising is growing and it will become more costly, as many more will vie for spot #RubhuSocial https://t.co/1hdWwOEVBu

— Varun Kumar (@varunkr842) December 20, 2016

@aar_reddy @RubhuSocial A3. Already seeing steep increase in online spend, issue is in reg to setting precise goals/outcomes #rubhusocial

— Yaagneshwaran Ganesh (@Yaagneshwaran) December 20, 2016

A3b #Facebook & #Google has approx 57% share in online advertising market & it will grow more in 2017 #RubhuSocial

— Varun Kumar (@varunkr842) December 20, 2016

A3 If you know why you’re spending your bucks and it’s highly targeted and relevant > go for it. Still mix of paid & organic ⚿ #RubhuSocial https://t.co/Ig86zyhzTb

— Zala Bricelj (@ZalkaB) December 20, 2016

A3 Should have been anticipated by all. As use of online advertising starts to show +ROI, brands will increase budgets by 5-10% #Rubhusocial

— ShereeseM, MS/MBA (@ShereesePubHlth) December 20, 2016

A3: Yes, gradually going up since mid 2015…not to forget more subscription for Auto Tools, if we consider that into expense #RubhuSocial https://t.co/dwzjllNEMz

— Rajendra Zore (@rajendrazore) December 20, 2016

@RubhuSocial Online- Ad if done rightly gives u d best results in a short tym,So its fine until we r getting d desired results #RubhuSocial

— Priyanka Hingu (@awesomehingu) December 20, 2016

@akathmadevi @RubhuSocial Yes, IG is goofing up in a great way. With live video and stories now, its poised for huge adoption. #RubhuSocial

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

A3: advertising will get more expensive as more people use it, but can promote w/o paying for advertising – build a community #RubhuSocial

— Fancy Guppy (@Fancy_Guppy) December 20, 2016

Q4. How do you think will video marketing be in 2017?

@RubhuSocial 4: More interesting & compelling. VR/AR will rise & so shall live coverages from people. A surge. #RubhuSocial

— Mehul (@mehulgohil) December 20, 2016

A4 #Mobile 1st means video 1st and #Livestream will be much hotter in 2017 with ads either pre roll or mid way #RubhuSocial https://t.co/7LKo8l4Apn

— Varun Kumar (@varunkr842) December 20, 2016

@RubhuSocial 4: Twitter just released the #GoLive feature. It’ll amplify efforts. #RubhuSocial

— Mehul (@mehulgohil) December 20, 2016

.@buffer survey of marketers say – if they don’t have budget & time constraint, they will go out for maximum video marketing #RubhuSocial https://t.co/Qfty5rP1Ku

— Varun Kumar (@varunkr842) December 20, 2016

.@RubhuSocial #RubhuSocial A4. Video marketing will get more personalized. Interaction will go up. Storytelling will improve.

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

A4. Tip: Don’t forget to check how your video looks on multiple devices. Especially small screens. #RubhuSocial

— akathma devi (@akathmadevi) December 20, 2016

IMO it’s not about % but to understand and embrace HOW video format can help you convey your message & biz #RubhuSocial https://t.co/oOp4IuDKRC

— Zala Bricelj (@ZalkaB) December 20, 2016

A4 I hope brands wlll actually learn how to use it.. Still requires true engagement, which many brands still struggle with. #Rubhusocial

— ShereeseM, MS/MBA (@ShereesePubHlth) December 20, 2016

Q5. How do you think content marketing will evolve in 2017?

A5 Most of the #ContentMarketing prediction is focused on video esp. live video. For sure clutter will grow, quality will win #RubhuSocial https://t.co/WUcx7cACUN

— Varun Kumar (@varunkr842) December 20, 2016

A5 With the realiztion that so much content is fake, 2017 will see a demand for actionable content, for specific concentrations #Rubhusocial

— ShereeseM, MS/MBA (@ShereesePubHlth) December 20, 2016

A5 It’s becoming the way we engage & talk and “sell”. But more importantly, the focus on creating communities will become ➕ imp #RubhuSocial https://t.co/6o0XJVbNyT

— Zala Bricelj (@ZalkaB) December 20, 2016

.@RubhuSocial #RubhuSocial A5a. One thing which @JoePulizzi says and I agree, there’ll be a shift from partnering to buying influencers.

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

.@RubhuSocial #RubhuSocial A5b. We see radical increase in publishing of organic content on own digital assets rather than only SoMe sites.

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

.@RubhuSocial #RubhuSocial A5c. 2016. Brands blindly invest in SoMe. 2017+, things get smarter. Brands bring engagement to their sites.

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

A5: in a word, more!Got to create more content- its a crowded market & lots of competing voices, how are you going to stand out #RubhuSocial

— Fancy Guppy (@Fancy_Guppy) December 20, 2016

Q6. How do you think email marketing will evolve in 2017?

@RubhuSocial 6: It’ll thrive and benefit from more smarter AI. 🙂 #RubhuSocial

— Mehul (@mehulgohil) December 20, 2016

A6. (1/3) Just an email id and name might not be sufficient to personalise the content in emails. #RubhuSocial

— akathma devi (@akathmadevi) December 20, 2016

A6(2/3) Work towards understanding your subscriber more than just name and email id #RubhuSocial

— akathma devi (@akathmadevi) December 20, 2016

A6. (3/3) For example: customer journey, browsing, reading and buying patterns #RubhuSocial

— akathma devi (@akathmadevi) December 20, 2016

A7 It will become even more important to get “access” to your audience. Personalization + Value + Formatting ⚿ #RubhuSocial https://t.co/IKmmpX91mb

— Zala Bricelj (@ZalkaB) December 20, 2016

.@RubhuSocial #RubhuSocial A6. Automated emails get livelier and better. More accurate and real-time, as machine learning improves.

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

A6 Email mktg took a back-seat to newer mrktg techniques in 2016 but 2017 will see #EmailMarketing re-emerge w/ more options #rubhusocial

— ShereeseM, MS/MBA (@ShereesePubHlth) December 20, 2016

A6 #EmailMarketing will only go northwards in terms of spend. Newer tech integration will be key, very soon #AR integration #RubhuSocial https://t.co/eSbZ3CHLam

— Varun Kumar (@varunkr842) December 20, 2016

Q7. What do you wish to see in 2017 with respect to digital marketing?

A7 I would prefer to have a personal #AI system to help tackle all the changes made by Google & Facebook’s AI 😉 #RubhuSocial https://t.co/kFMlBqQZEv

— Varun Kumar (@varunkr842) December 20, 2016

A7. As the video is growing – I wish to see quality(content+making) videos than just some random stuff #RubhuSocial

— Rubhu Social (@RubhuSocial) December 20, 2016

.@RubhuSocial #RubhuSocial A7. Better, more impactful storytelling. And more real-time adaptation. Heavy work for brands, but it’ll be cool!

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

@RubhuSocial 7: Less noise, more quality work and timely payments. 🙂 #RubhuSocial

— Mehul (@mehulgohil) December 20, 2016

.@RubhuSocial #RubhuSocial A7. I’d like to see more ground penetration and rural adaptation. Only then things can be more impactful.

— Pratik Mohapatra (@mohapatrapratik) December 20, 2016

A7b #DigitalMarketing in 2017 will be impacted by quality content, private conversation, data backed decisions & #AI #RubhuSocial

— Varun Kumar (@varunkr842) December 20, 2016

A7 Less theory and more practice > walk the talk. Also less experts & gurus, rather more collaboration and real exp. #RubhuSocial https://t.co/FOCjS4caIH

— Zala Bricelj (@ZalkaB) December 20, 2016

Yes! Everyone, everyone of us, let us work towards making this world a better place. #RubhuSocial https://t.co/oZV4l63hWQ

— akathma devi (@akathmadevi) December 20, 2016

For the complete recap here is the storify

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