Global Vs Localized Social Media Marketing – #RubhuSocial Chat Recap

Almost any business would start serving local first and then going global. So, now while taking things to global how should the social media marketing plans and efforts be. And while going global should they go with one social media presence or multiple localized accounts. This has been the topic of discussion in our #RubhuSocial chat last Tuesday. Here it is, what the community thinks and recommends.

For the complete recap, check out our storify.

#RubhuSocial chat happens on every Tuesday at 3 pm IST (India time) which is 9:30 am GMT. Join us to discuss, share and learn interesting marketing concepts.

Q1. How do you define global presence and localized presence for a brand on social media?

Q2. What do you prefer for a global brand – one global social media presence or multiple localized accounts?

Q3. Any examples of global brands having localized social media presence?

Q4. One global presence or multiple localized accounts? Pros and cons (at least share one pro and con each)

Q5. What are the elements that help you choose one global social media presence or multiple localized accounts?

Q6. What other significant steps a brand should take while going local to go global on social media marketing?

For the complete recap here is the storify

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About AD

Hi, I am Akathma Devi, (You can call me AD). A coach, social media marketing strategist, analytics-driven marketer, and a lifetime learner.

Having started my career as an entrepreneur, and also working with corporates in between as a digital marketer, I completely understand the life and needs of an entrepreneur and of a corporate employee.

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