Podcasts With Guest Amar Vyas- #RubhuSocial Chat Recap

Podcasts are not very new to us. But we don’t very often see brands embracing podcasts in their content marketing strategy. So, here I bring to you a special guest Amar Vyas to help us understand how can brands leverage podcasting. During the chat, our community discussed things like how brands can incorporate podcasting in their content marketing and different formats of podcasting.

#RubhuSocial tweet chat happens on every Tuesday at 3 pm India time which is 9:30 am GMT (10:30 am BST). All are welcome to join.

Here is the quick recap of the chat. For complete recap check out storify.

Intro abt guest:

To brief about Amar (@MeAmarVyas) He is an author, Podcaster and founder of Kamakshi Media. #RubhuSocial

— Rubhu Social (@RubhuSocial) November 15, 2016

Hop on to https://t.co/5tVrEjDKiy to know more about his adventures. #RubhuSocial

— Rubhu Social (@RubhuSocial) November 15, 2016

Q1. When did you fall in love with podcasts? When did you do your first podcast?

Amar Vyas:

@RubhuSocial I have been listening to podcasts since 2005 when I was in the US, so I guess my love affair is 15 years old. #RubhuSocial

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial The first podcast that we launched was in January 2016 called @MyKitaabCast : How to Punlish & Market Your Books. #RubhuSocial

— Amar Vyas (@MeAmarVyas) November 15, 2016

@Yaagneshwaran @RubhuSocial What made me turn to #podcasts? Ability to listen to shows of my choice, at a time I choose. #RubhuSocial

— Amar Vyas (@MeAmarVyas) November 15, 2016

Community:

A1: I have gone through a lot of podcasts but never did my own. Learning mode is hyper active today. #RubhuSocial https://t.co/suBEGAhb2P

— Deepak Pal (@Deepakpal) November 15, 2016

#rubhusocial in recent times im preferring more of podcast than reading blogs..helps in multitasking

— Dattaraj Shinde (@dattaraj_shinde) November 15, 2016

@RubhuSocial 1: Well when apps started coming & iTunes basically. A great, alternative medium. #RubhuSocial

— Mehul (@mehulgohil) November 15, 2016

@Deepakpal @RubhuSocial #rubhusocial same here. This is one platform I’d wanna try my hands on.

— Andrew Das (@andrewdas121) November 15, 2016

A1: my first podcast was on Immortals of meluha #rubhusocial

— Heena Nichani (@heenanichani) November 15, 2016

Q2. What is podcasting & how is it different from other forms of content marketing?

Amar Vyas:

@RubhuSocial Podcast are video or audio media that can be subscribed via RSS feed. The beauty of podcasts : it is on-demand. #RubhuSocial

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial Podcasts also allow you to ‘repurpose’ the content: e.g. audio file can be made into an infographic or blog post. #RubhuSocial

— Amar Vyas (@MeAmarVyas) November 15, 2016

@Yaagneshwaran @RubhuSocial Podcasts can range from a few minutes to hours. All are audio but with different uses. #RubhuSocial Reply 2/2

— Amar Vyas (@MeAmarVyas) November 15, 2016

Community:

A2 Pocasting is topic-specific cccontent marketing via audio file. It’s different from other forms in that it has more options #RubhuSocial

— ShereeseM, MS/MBA (@ShereesePubHlth) November 15, 2016

@RubhuSocial 2: It is basically playing with audio, voice & sound. Akin to a movie, minus the visuals! #RubhuSocial

— Mehul (@mehulgohil) November 15, 2016

A2: Podcast is an audio show downloaded from the internet and we can listen on any device #rubhusocial

— Heena Nichani (@heenanichani) November 15, 2016

@akathmadevi @mehulgohil #RubhuSocial and podcast fire is catching up rapidly. Almost all leading bloggers have a podcast now.

— Andrew Das (@andrewdas121) November 15, 2016

@RubhuSocial A2. Podcasts employ voice to communicate the brand’s message. They’re portable & can be carried along your music. #RubhuSocial

— Rakshit Behel (@TheEpiphanist) November 15, 2016

Q3. In what all ways a brand can leverage podcasting in its marketing strategy?
Amar Vyas:

@RubhuSocial I wrote about the advantages to businesses from #podcasts some time back: posting the article https://t.co/XIubSMkFwZ 1/3

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial #podcasts are great for Brand Building. I worked with a #startup founder, to create a show for this purpose recently. 2/3

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial The Message (sponsored by GE) is a great example of a podcast that is used for branding. Robin Sharma for personal brand 3/3

— Amar Vyas (@MeAmarVyas) November 15, 2016

@Yaagneshwaran @RubhuSocial #rubhusocial Audience building will happen over time. The key is to identify first who your listener is. 1/3

— Amar Vyas (@MeAmarVyas) November 15, 2016

#RubhuSocial https://t.co/ZoFP4r9TCV

— Rubhu Social (@RubhuSocial) November 15, 2016

Community:

A3 Brands can leverage podcasting to magnify their mission/topics. Interviews that support brand’s position, etc get heard #RubhuSocial

— ShereeseM, MS/MBA (@ShereesePubHlth) November 15, 2016

#rubhusocial: A3- brands can adopt soundcloud or similar platforms where there is huge traffic to promote their products

— Dattaraj Shinde (@dattaraj_shinde) November 15, 2016

@RubhuSocial 3: Think of it as radio, but on demand one & using audio medium to do lot more for the product. #RubhuSocial

— Mehul (@mehulgohil) November 15, 2016

A3 #Podcast is hot among #Mobile users who love to consume #content while on move, a big opportunity for marketers to tap them #RubhuSocial https://t.co/QI0cgUwyYP

— Varun Kumar (@varunkr842) November 15, 2016

#rubhusocial: most beneficial factor podcast is dat u can imagine & visualize things in ur mind instead of keeping ur eyes engaged to screen

— Dattaraj Shinde (@dattaraj_shinde) November 15, 2016

Q4. What are the things one need to look at before starting a podcast?

Amar Vyas:

@RubhuSocial Three things to keep in mind before launching a podcast : Passion, focus and consistency. #rubhusocial

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial For @baalgatha, we had over 60 stories recorded and edited. Then it was a matter of scheduling the episodes and marketing. 2/2

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial Also, building a library of shows before launch is crucial. I had 35 recorded interviews for @MyKitaabCast before launch 1/2

— Amar Vyas (@MeAmarVyas) November 15, 2016

@Deepakpal #rubhusocial @rubhusocial great content, quality and consistency of the show are the three most effective ways to get listeners.

— Amar Vyas (@MeAmarVyas) November 15, 2016

@Deepakpal #rubhusocial @rubhusocial platforms to promote podcasts depend on your audience. For B2B: LinkedIn and Twitter. For B2C, Facebook

— Amar Vyas (@MeAmarVyas) November 15, 2016

@mehulgohil Start with ATR USB2100 mic. The quality of mic in India is not the only matter, invest more in soundproofing.

— Amar Vyas (@MeAmarVyas) November 15, 2016

Community:

@RubhuSocial 4: Examine your current plans and see where audio fits in. Don’t do it for the heck of it. #RubhuSocial

— Mehul (@mehulgohil) November 15, 2016

A4 Ask yourself, is there an audience for this type of podcast & is there other odcast offering the same? #RubhuSocial

— ShereeseM, MS/MBA (@ShereesePubHlth) November 15, 2016

A4 Why you need #podcast & for whom you need. What type of topics they want to listen. Do you have a #content calendar & so on #RubhuSocial https://t.co/ECbJtMef7B

— Varun Kumar (@varunkr842) November 15, 2016

A4: Podcast name,title, description are also important #rubhusocial

— Heena Nichani (@heenanichani) November 15, 2016

@RubhuSocial Speaking of audience… you’d better commit to regular delivery. #RubhuSocial

— Abhishek Dorik (@Abhishek_dorik) November 15, 2016

Q5. Where do you think Indian audience stand in receiving content in the form of podcasts?

Amar Vyas:

@RubhuSocial The most exciting area is niche shows for specific audience. #football, #sports, #marketing, learning #languages #rubhusocial

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial We have three trends in podcasts right now: Bollywood themed shows, general entertainment and gossip, and niche shows. 1/3

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial The first (bollywood themed shows) I think will have a short lifespan #rubhusocial. General entertainment will be around 2/2

— Amar Vyas (@MeAmarVyas) November 15, 2016

Community:

A5: I think Indian audiences are yet to embrace it completely. #rubhusocial https://t.co/isQnGiFX6e

— Deepak Pal (@Deepakpal) November 15, 2016

A5 Limited to #Niche audience, not so mainstream. Mostly listening foreign #podcasts. Desi flavors missing #RubhuSocial https://t.co/zbf22wu4Hm

— Varun Kumar (@varunkr842) November 15, 2016

A5. Very Limited. Sports, Comedy work but rest of them find hard to garner that much audience #rubhusocial

— Rishi Gautam (@rishijubliant) November 15, 2016

A5 Indian audiences are not that familiar.. but slowly getting into it #rubhusocial

— Heena Nichani (@heenanichani) November 15, 2016

@Yaagneshwaran @Deepakpal @RubhuSocial Audience surveys, and include a call to action in every episode. Talk to people #rubhusocial

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial 5: Well, it hasn’t matured that well. Podcasts haven’t penetrated deep. But now shall. #RubhuSocial

— Mehul (@mehulgohil) November 15, 2016

Q6. What are the KPIs that help you measure podcasts?

Amar Vyas:

@RubhuSocial #rubhosocial KPIs for #podcasts: How many listens per episode do you get, monthly episodes, listener reviews, and subscribers

— Amar Vyas (@MeAmarVyas) November 15, 2016

@Yaagneshwaran @RubhuSocial @Deepakpal Customer reviews on #ITunes of #Stitcher. Or the comments on your website. #rubhusocial

— Amar Vyas (@MeAmarVyas) November 15, 2016

Community:

@varunkr842 Subsciptions are imp. b/c they encourage more listeners while keeping your #s up. If I like a podcast, I share it #RubhuSocial

— ShereeseM, MS/MBA (@ShereesePubHlth) November 15, 2016

A6. @RubhuSocial The quality and quantity of your podcasts “reach”, also the responses you are getting. Best KPI to Analyze #RubhuSocial

— Abhishek Dorik (@Abhishek_dorik) November 15, 2016

A6 No. of listeners, signup, downloads, shares are some of the KPIs for any #podcast #RubhuSocial https://t.co/rkNzxZQqSx

— Varun Kumar (@varunkr842) November 15, 2016

A6. Audience most important! Sign-ups for your promotion, engagement and everything you do to promote it. #rubhusocial

— Rishi Gautam (@rishijubliant) November 15, 2016

Q7. Solo shows, co-hosts or interviews… How to choose the type? What performs well?
Amar Vyas:

@RubhuSocial #rubhosocial Awesome question. Answer: It depends. We have seen many interview based shows where host is a celebrity. 1/3

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial #rubhosocial Then we have shows with multiple guests, more popular for sports or general entertainment shows. (in India) 2/3

— Amar Vyas (@MeAmarVyas) November 15, 2016

@RubhuSocial #rubhosocial With solo show it’s difficult to hold the audience unless the content is great. Very few hosts can do that 3/3

— Amar Vyas (@MeAmarVyas) November 15, 2016

Community:

A7.@RubhuSocial Start Solo- checkpoint- ‘Co-host’, get through neat! Interview the expert then #RubhuSocial

— Abhishek Dorik (@Abhishek_dorik) November 15, 2016

A7 – I prefer listening to interviews! ny1 heard about neil patel’s podacast? Marketing School? #rubhusocial 1/2

— Dattaraj Shinde (@dattaraj_shinde) November 15, 2016

@RubhuSocial 7: All depends on what you’ve in mind. And what you’re good at. #RubhuSocial

— Mehul (@mehulgohil) November 15, 2016

Q8. Final thoughts you would like to share with our community on iincluding podcasts into their marketing strategy?

Amar Vyas:

@RubhuSocial #rubhosocial Do look at podcasts seriously if you are developing a content plan for 2017. They will add tremendous value.

— Amar Vyas (@MeAmarVyas) November 15, 2016

Community:

Q8 Final thought: Don’t podcast as a footnote to marketing; it needs attention to detail and continuous development. #RubhuSocial

— ShereeseM, MS/MBA (@ShereesePubHlth) November 15, 2016

A8 If you can sustain this in long term with quality content, then only jump on #podcast ride. #RubhuSocial https://t.co/tq87Fq4WYN

— Varun Kumar (@varunkr842) November 15, 2016

@RubhuSocial Podcasts shudn’t be an afterthought, it is one of d main forms of ur #content strategy – wud u agree @MeAmarVyas ? #rubhusocial

— Yaagneshwaran Ganesh (@Yaagneshwaran) November 15, 2016

Conclusion:

@MeAmarVyas @RubhuSocial For sure and thank you for being a much valued guest today on this #RubhuSocial chat. Cheers!!

— Mehul (@mehulgohil) November 15, 2016

@MeAmarVyas Looking forward for many more such interactions. I am sure, every one today had something to takeaway #RubhuSocial

— Rubhu Social (@RubhuSocial) November 15, 2016

Thank you everyone for being such a great audience!
For the love of learning and sharing! #RubhuSocial

— Rubhu Social (@RubhuSocial) November 15, 2016

For the complete recap here is the storify

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