Role of Language, Culture, & Customs in SMM- #RubhuSocial Chat Recap

Culture, customs, and language are something which are very personal and emotional. If you are able to use them rightly to connect with your audience, your marketing campaigns or branding is a hit. On last Tuesday, we discussed this with our community and following is our very quick recap of the chat.

For the complete recap, check out our storify.

#RubhuSocial chat happens on every Tuesday at 3 pm IST (India time) which is 9:30 am GMT. Join us to discuss, share and learn interesting marketing concepts.

Q1. Is understanding target audience language/culture/custom important for social media marketing? Why?

@RubhuSocial 1: Extremely imp. If you don’t know that how will you curate and craft your content, forget executing? #RubhuSocial

— Mehul (@mehulgohil) November 22, 2016

@RubhuSocial Knowing the audience is of utmost importance for #SMM to accomplish quality lead in business #RubhuSocial

— Abhishek Dorik (@Abhishek_dorik) November 22, 2016

A1. Yes absolutely!helps you develop the right communication approach considering general sentiments & tonality. #RubhuSocial @RubhuSocial https://t.co/pygcA9F9mL

— Rakshit Behel (@TheEpiphanist) November 22, 2016

Q2. What are the benefits of integrating cultural insights into social media marketing?

A2: It helps in connecting better with audiences. It sends a sense of caring for your prospects. #RubhuSocial

— Deepak Pal (@Deepakpal) November 22, 2016

A2. Infinite Engagement. Brand Development, Amplification and what not. When you start giving value everything bcmes surreal. #rubhusocial

— Rishi Gautam (@rishijubliant) November 22, 2016

@RubhuSocial 2: It’s like incorporating deeper studies into your existing strategy. Finer details I’d say. #RubhuSocial

— Mehul (@mehulgohil) November 22, 2016

Q3. What are the different ways a brand can research and analyze the culture/customs of TA?

A3. There can be many ways viz. take help of your local employee, get his inputs. Research with local authorities. #rubhusocial

— Rishi Gautam (@rishijubliant) November 22, 2016

A3: You can’t understand a person until you wear their shoes and walk a few miles. So try to be one of them and you’ll know #RubhuSocial

— Deepak Pal (@Deepakpal) November 22, 2016

@RubhuSocial 3: A deep dive into spending habits maybe? Because those stem from needs. #RubhuSocial

— Mehul (@mehulgohil) November 22, 2016

A3b. Just shootout to people and they will help you create one. Big Opportunity for #UGC here. Tremendous response. #rubhusocial

— Rishi Gautam (@rishijubliant) November 22, 2016

@RubhuSocial A3: demographic, what they are sharing, retweeting, liking.#RubhuSocial

— AMITABH SONGARA (@iamsongara) November 22, 2016

A3.Search for social occasions,events,society champions..influencers..see what gets the pulse ticking for your TG. @RubhuSocial #RubhuSocial https://t.co/yVzh907Q2J

— Rakshit Behel (@TheEpiphanist) November 22, 2016

Q4. What are the important points to consider while analyzing TA culture/customs?

A4. First identify what doesn’t fit in their culture. Refrain using something which might offend them even a bit. #rubhusocial

— Rishi Gautam (@rishijubliant) November 22, 2016

A3b. Identify things that are of extreme importance. Which your TA considers most valueable. Propagate it. #rubhusocial

— Rishi Gautam (@rishijubliant) November 22, 2016

A4: People are generally touchy when it comes to their culture so don’t do something by which they feel offended. #RubhuSocial

— Deepak Pal (@Deepakpal) November 22, 2016

And culture just doesn’t mean their customs but also language. Each region or audience segment might have diff slang #RubhuSocial https://t.co/6OMm9uLQcM

— akathma devi (@akathmadevi) November 22, 2016

A4. Their local festivals, God-Like figures(celebrities) their favorites…etc #RubhuSocial

— akathma devi (@akathmadevi) November 22, 2016

Q5. What are the different ways a marketer can leverage social media to cater to different TA culture/customs?

@RubhuSocial Adding a regional language touch into the mix can work wonders! Engage with them in the language they speak! #RubhuSocial

— Vinita Daki (@VinitaDaki) November 22, 2016

A5. Active and Passive Social Listening, Addressing a community and amplifying the resources are the best ways to use #SoMe #rubhusocial

— Rishi Gautam (@rishijubliant) November 22, 2016

A5. Talking about food also can touch their heart! #RubhuSocial

— akathma devi (@akathmadevi) November 22, 2016

A5. Celebrate their festivals. Show them that you value their emotions… #RubhuSocial

— akathma devi (@akathmadevi) November 22, 2016

Q6. Culture is something which evolves with generations. Agree?

A6: Yes! It always eradicate something and add some more. #RubhuSocial https://t.co/nAKt6n7vkh

— Deepak Pal (@Deepakpal) November 22, 2016

@RubhuSocial 6: Evolves & keeps tuning up as the times progress. Cultural studies are another chapter altogether. #RubhuSocial

— Mehul (@mehulgohil) November 22, 2016

@RubhuSocial A6: Yes, agree. Earlier ppl Luv 2 interact personally but dis generation depends too much on technology.#RubhuSocial

— AMITABH SONGARA (@iamsongara) November 22, 2016

@RubhuSocial A6: Yes, agree. Earlier ppl Luv 2 interact personally but dis generation depends too much on technology.#RubhuSocial

— AMITABH SONGARA (@iamsongara) November 22, 2016

@RubhuSocial A6.Culture is our own reflection and it needs to evolve just like us! #RubhuSocial

— Vinita Daki (@VinitaDaki) November 22, 2016

Q7. Any examples of brands weaving the cultural changes into their marketing campaigns?

https://t.co/D9aIq30jI4 excel’s diwali & ramzan ads. Coke did statewide culture with thanda matlab coca cola ads.#RubhuSocial @RubhuSocial https://t.co/KzeipI9d53

— Rakshit Behel (@TheEpiphanist) November 22, 2016

A7. Dove real beauty campaigns and Unilevers period taboo campaigns are perfect examples #RubhuSocial

— akathma devi (@akathmadevi) November 22, 2016

A7. P&G #LikeAGirl campaign is another example for ads adopting the cultural change #rubhusocial https://t.co/5ot6WqS46g

— akathma devi (@akathmadevi) November 22, 2016

@RubhuSocial @Dove, @Nike Yes @Amul_Coop (Thanks @mehulgohil)#RubhuSocial

— AMITABH SONGARA (@iamsongara) November 22, 2016

Q8. Your takeaways from this chat and tips to fellow marketers on weaving culture into marketing campaigns?

@RubhuSocial 8: Culture is omnipresent & historys created every day. Be aware of it. Note down peculiar stuff. #RubhuSocial

— Mehul (@mehulgohil) November 22, 2016

@RubhuSocial 8: Noting down these particular cultural bits goes a long way in adapting stuff when you run out of ideas. #RubhuSocial

— Mehul (@mehulgohil) November 22, 2016

@RubhuSocial A8: If you celebrate audience’s history, they may include u in the history. Remember to include target’s culture.#RubhuSocial

— AMITABH SONGARA (@iamsongara) November 22, 2016

A8.Judicious use of cultural triggers in communication strategy.Be part of convos,show understanding & respect.#RubhuSocial @rubhusocial https://t.co/q9PnsSVgQ0

— Rakshit Behel (@TheEpiphanist) November 22, 2016

For the complete recap here is the storify

If you love to be part of the discussions, we hate to miss you. Leave us your Twitter handle and simply get a weekly reminder tweet along with chat details on every Tuesday morning. Cool isn’t it? Welcome to our #RubhuSocial community.