Social Media Brand Awareness- #RubhuSocial Chat Recap

Brand Awareness – Though being the very first phase of the marketing funnel, building awareness is an ongoing process. Considering the attention span and the competition, building brand awareness takes some innovation and creativity to capture the attention of the target audience.

In this week’s #RubhuSocial chat, we discussed its importance, different activities we can do on social media to create brand awareness and KPIs or metric to measure.

#RubhuSocial tweet chat happens on every Tuesday at 3 pm India time which is 9:30 am GMT (10:30 am BST). All are welcome to join.

Here is the quick recap of the chat. For complete recap check out storify.

Icebreaker: Building brand awareness is an ongoing process! Agree? When is it more important?


Q1. Is creating brand awareness important on social media? Why?


Q2. How do you define social media brand awareness?


Q3. What are the first things to do while writing brand awareness strategies for social media?


Q4. What are the different activities one can do on social media to build awareness?


Q5. Contests & Campaigns: Any interesting social media brand awareness campaigns you came across?


Q6. What are the KPIs to measure brand awareness on social media?


Q7. Finally, your tips / points to remember for building social media brand awareness?

For the complete recap here is the storify

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If you love to be part of the discussions, we hate to miss you. Leave us your Twitter handle and simply get a weekly reminder tweet along with chat details on every Tuesday morning. Cool isn’t it? Welcome to our #RubhuSocial community.

About AD


Hi, I am Akathma Devi, (You can call me AD). A coach, social media marketing strategist, analytics-driven marketer, and a lifetime learner.

Having started my career as an entrepreneur, and also working with corporates in between as a digital marketer, I completely understand the life and needs of an entrepreneur and of a corporate employee.

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